A protest of angry viewers of the Proctor & Gamble soap "As the World Turns". The gay couple Luke Snyder and Noah Mayer kissed in September, at a time Noah was still coming to
grips with being gay. But since officially becoming a couple, their
lips have been sealed.

Valentine's Day featured fantasy sequences involving several of the
show's couples. All the stories ended in a kiss, except for Luke and
Noah's. They hugged.

That's when the campaign started..