Gay Money
Credit Suisse has become the first major bank to
target gays with a bespoke private banking service provided
by gay advisers. The Swiss banking giant’s new
service will cover all the traditional aspects of private banking,
alongside tailored services to deal with events such as civil
partnership and even adoption. Credit Suisse says that
"gay role models - such as Boris Johnson’s chief of staff Nicholas Boles
- have helped boost the confidence of the younger gay community -
leading to an increased desire to be dealt with by those that
understand their lifestyle.
Stephen
Connolly (the CEO of the unit) and his colleague Toby FitzGerald’s are openly advertised as gay.
What's next? Gay banknotes?
