1st day @SXSW
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Austin airport |
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Green Cards?! |
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Summer Veggie Rolls |
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Everyone is attached to its iPhone/iPad |
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People from all over the world |
We started our SXSW adventure. There are more then 2400 speakers and about 25.000 attendees from around the globe present in Austin. On every given moment there are more then 20 different events you can choose from - so we have to "choose wisely"...
We are planning to have a closer look at start-ups (see what's new and hip) and to how brands should relate to the new (social) media. We also have some specific car-related sessions - in-car apps e.g.
The events take place in the big hotels and in the Austin Convention Center - so we will have to walk a lot going from one place to an other and the sessions start at 09:30 and last till 18:00... Quite a full program.
But first we had to pick up our badges - which was a long queue and a very traditional process where you had to fill in a green card, hand it over to one person, wait till your name was shouted out loud (that will be fun with 25.000 people), then go an other person etc. etc. Anyway: we got through. Why not a simple iphone app you wonder? a propos: iPhone - it seems that no one here can do nothing for more then 10 seconds - at every break everyone takes his device at starts browsing. next to that you have the people who are biological attached to their FB and twitter feed and tweet/post all the time...