Day 4 SXSW

13:40 mareku 0 Comments

Thunderstorms in Austin

Interesting conversation with Jill Abramson

The queue for Al Gore and Sean Parker

Marijn is still Happy!

We  haven't seen any app, product or other service that we could say of that it THE HIT here in Austin. Lytro perhaps, Highlight maybe. But there are some things that are coming back in a lot of events and speeches.
Mobile of course, we are truly living in the post-PC area no doubt about that
Data is still strong
Streaming
Quality

The last two I find the most intriguing of the new developments and make me think more.
Streaming is not only media (audio/video) also FB timeline, twitter and what you have. We are moving rapidly towards a real time society where all kinds of streams will enter our lives. That is a radical change of the fixed way we treat most content up to now. Google's whole business model is based of fixed (searchable) content - and a lot of websites are build around that idea. Think of zomoto.nl or auto.nl or what have you. Maybe we have to rethink that.
Next is Quality. The quality of the content and the way we present that (UX) will be more and more important now that we have access to all the data there is. You already see that people will choose certain websites and apps just because they look nice. (wunderlist) So we have to pay even more attention to pixel detail and maybe step a little away from pure functionality focus and move to a more overall pleasant design. Let's see where that brings us.

Very striking: the struggle existing businesses still have with the new age. Publishers, traditional manufacturers, retail chains - they seem not be able to change.
What also doesn't change is the weather (RAIN!) and the admiration for Al Gore (a mile long queue - which Marijn and I decided to skip)