How to sell air...

14:55 mareku 0 Comments

Would you like to breathe the air of the picturesque French town ofMontcuq? For just 5.50 euros (plus another five for shipping to the U.S.), a 250ml tin full of that air could be yours. And it is a big success. By the way in France the name Montcuq is frequently mispronounced as "mon cul," which translates to English as "my ass. So actually  "Air de Montcuq" is something like "the wind of my ass."  Well: you get the drift... On the label: "Fresh air of Montcuq is 100% organic, it immerses you in the depths of the city to refresh your ideas. Ideal when you are in need of creative inspiration. Attention: irreplaceable content, consumable once. Do not leave it open..."

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