The Power of Sweatpants

13:03 mareku 0 Comments

A series of studies published in the Journal of Consumer Research in February found that individuals who deviated from the norm in the workplace and in a retail setting have more status and respect. Luxury retail sales persons were more likely to assume that a gym-clothes-wearing client was confident enough to not need to dress up more and thus buy more. It seems that people who tend toward the offbeat themselves show extra fondness for freethinking behavior in others... So time to get those sweatpants out of the closet.

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