The CEO as Performer
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| Tim Cook |
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| Thorsten Heinz |
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| Stephen Elop |
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| Steve Ballmer |
Since Steve
Jobs every (tech)CEO has to introduce his new gadgets with a show and with him-
or herself as the leading actor. As we all know Steve did a amazing job. (very well
choreographed and rehearsed and directed by some of the best directors)
The book “The
Presentation Secrets of Steve Jobs” is a must read when ever you want to
present for a large audience.
Unfortunately
not every CEO has read this book. The latest introductions were prove of the
fact that performing is something else then being a good CEO. Tim Cook (Apple) just
seems to use the old Steve Jobs scripts and clothes, but without the same
passion and charisma. Stephen
Elop (Nokia) needs definitely some fashion advise but isn’t all that bad as
a presenter. Steve
Ballmer (Microsoft) is so happy with himself that he forgets his audience
and sometimes just act stupid.
Thorsten Heinz (RIM) is
dressed terribly (tuck in your belly Thorsten…) and very, very boring – he keeps
on going on about details and other not important stuff. He is probably the
worst of the current CEO’s not so bad as Carly Fiorina (former CEO HP) was a couple of
years ago…
By the way if you look at the registration of the various speeches you will find huge quality differences in direction, camera standpoints, lighting and setting. Again Apple is doing by far the best job here.
By the way if you look at the registration of the various speeches you will find huge quality differences in direction, camera standpoints, lighting and setting. Again Apple is doing by far the best job here.
If all the
CEO’s were like Bill
Clinton I am sure that consumers would buy their stuff more and that the
economic crisis would be gone in a heartbeat.
